Follow us


Aboneaza-te la newsleter

International

Hyundai Construction Equipment names Sungwoo Lee as new Managing Director for Europe

  Hyundai Construction Equipment names Sungwoo Lee as new Managing Director for Europe

HCEE (Hyundai Construction Equipment Europe) announces the appointment of Sungwoo (SW) Lee as the new Managing Director with effect from 1st December 2019. With over 20 years of service at the Hyundai group, SW Lee brings a longstanding international sales career to Europe. SW Lee replaces mister J.H. Chun who will return to Korea where he will lead the international marketing team of HCE (Hyundai Construction Equipment).


Growing profitable market share in Europe is key
As of December 1st 2019 Mr. Sungwoo Lee was officially appointed as new Managing Director for HCEE. Mister Lee is already very familiar with the European organization. Working as a Construction Equipment Sales Manager in the European subsidiary from 2005 till 2009, he has a good understanding of the dealer network, the European market requirements and culture.


SW Lee will focus on a proactive sales strategy. By further growing the European dealer network, setting-up a key account management structure, and an advanced market-oriented product strategy, he plans to lead HCEE into gaining an increased profitable market share in the coming years.


SW Lee commented on his new appointment, he said, “At HCEE we are striving to become a top-player in the worldwide Construction Equipment business. In a stabilizing European market we wish to grow our market share in a sustainable and profitable way. Growth in our market share will lead to a higher brand visibility. Growth in quality and quantity of both our organisation and dealer network will be our primary goals to achieve this. We will continue to focus on the 3 E’s: Embrace our dealer network, Excel in what we do and Engage our internal teams.”

Foto: Sungwoo Lee, Managing Director, HCEE

International

Recent Posts:

Las Vegas’ convention industry re-opening signals a long-awaited return to live trade events in the US, driving economic recovery, innovation and connection with safety prioritizedInforma Markets’ World of Concrete (WOC) will be the first large show to return to Las Vegas June 8-10 at th...


Citeste mai mult

Performance 2020 Sales on the European construction equipment market went down by 6.4% in 2020. This seemingly modest drop is due to the performance of high-volume light and compact equipment, whose sales were almost unaffected at -3%. In contrast, heavy construction machinery suffered a 19% fall in...


Citeste mai mult

Improved activity in most markets saw sales increase by 6% in the fourth quarter 2020, while the order book was up by 31%. Despite a steep drop in demand in the first half of the year due to the Covid-19 pandemic, Volvo Construction Equipment (Volvo CE) recovered well, delivering improvements in sal...


Citeste mai mult

The upheavals caused by the health crisis of 2020 have deeply impacted all economic players and markets. New stakes are challenging global priorities and, as a result, those of the Manitou Group. Impacted by these transformations, the group is presenting today its new roadmap by 2025: The "New Horiz...


Citeste mai mult