Follow us


Aboneaza-te la newsleter

International

Hyundai Construction Equipment names Sungwoo Lee as new Managing Director for Europe

  Hyundai Construction Equipment names Sungwoo Lee as new Managing Director for Europe

HCEE (Hyundai Construction Equipment Europe) announces the appointment of Sungwoo (SW) Lee as the new Managing Director with effect from 1st December 2019. With over 20 years of service at the Hyundai group, SW Lee brings a longstanding international sales career to Europe. SW Lee replaces mister J.H. Chun who will return to Korea where he will lead the international marketing team of HCE (Hyundai Construction Equipment).


Growing profitable market share in Europe is key
As of December 1st 2019 Mr. Sungwoo Lee was officially appointed as new Managing Director for HCEE. Mister Lee is already very familiar with the European organization. Working as a Construction Equipment Sales Manager in the European subsidiary from 2005 till 2009, he has a good understanding of the dealer network, the European market requirements and culture.


SW Lee will focus on a proactive sales strategy. By further growing the European dealer network, setting-up a key account management structure, and an advanced market-oriented product strategy, he plans to lead HCEE into gaining an increased profitable market share in the coming years.


SW Lee commented on his new appointment, he said, “At HCEE we are striving to become a top-player in the worldwide Construction Equipment business. In a stabilizing European market we wish to grow our market share in a sustainable and profitable way. Growth in our market share will lead to a higher brand visibility. Growth in quality and quantity of both our organisation and dealer network will be our primary goals to achieve this. We will continue to focus on the 3 E’s: Embrace our dealer network, Excel in what we do and Engage our internal teams.”

Foto: Sungwoo Lee, Managing Director, HCEE

International

Recent Posts:

- Offering Higher Productivity and a Superb Operator Environment -Doosan Infracore Europe has launched the new DL420-7 Stage V wheel loader, featuring a completely new design, providing higher performance, increased fuel efficiency and a much enhanced environment for the operator compared to the pre...


Citeste mai mult

Liebherr expands its digital product portfolio for crawler cranes, deep foundation equipment and maritime cranes with the development of a Remote Service tool. This improves assistance through visual information and so leads to faster and easier troubleshooting. As part of an extended test phase, al...


Citeste mai mult

Mecalac, a global leader in the design, manufacture and distribution of compact construction equipment for urban environments, introduces its new connected service to support their clients’ efficiency and profitability, developed in partnership with Trackunit, a key player in the telematics pl...


Citeste mai mult

Designed for working in challenging environments and tackling the most demanding projects, the HT16 RTJ O/PRO (HT46 RTJ O/PRO in North America) shares the same design and performance characteristics as the other models in the Haulotte RTJ range. Incorporating Haulotte safety standards and latest inn...


Citeste mai mult